User Interface and User Experience (UI and UX design) are the two crucial components of digital product development. They are both interconnected and contribute to the overall development quality of a product. User experience (UX) is about how the user perceives an interaction with the company’s website or product. User Interface (UI) design is about how your product or website looks on a computer screen, tablet, or mobile screen. Knowing the Impacts of UI and UX on your digital marketing strategy is important.
For your ease, a little about digital marketing strategy is that it refers to an organization’s overall approach to digital marketing. The digital marketing strategy approach includes planning, online advertising, social media marketing (SMM), email marketing, content marketing, and Search Engine Optimization (SEO).
Most of the seasoned UI and UX design services companies will help your brand enjoy intuitive UI and UX design that gives strength to your brand. There’s a direct relationship between UI, marketing, and experience that website developers can overlook. Although these three are integral pieces to the UX puzzle, A proper user interface can enhance your return on investment (ROI). Let’s dive into it.
User Interface (UI) elements:
UI is like “judging a book by its cover.” One of the most important elements a UI/UX designer should implement is the external shell or the design interface of the product or website. User experience will come after the interface because whenever a customer visits your site, the first impression is made through the site’s color combination and visual design. The user scans the website based on visual appearance. So, firstly, a designer must focus on the user interface, as it’s the first impression your customer has of you. It includes different main elements to focus on.
Color combination:
The psychology of color and color combinations is vital in the marketing strategy for a product or website. As designers, we create assumptions based on the colors and then associate them with the product. For example, we think blue and white colors are used for the confidence and security of a product. Like PayPal, they use white and blue color combinations because it makes their customers feel trusted and safe that PayPal will keep their money in safe hands.
Valuing your audience:
In UI, when it comes to the value element, your products or services should need to have value to your audience, and that value tends to be seen on the website interface. Rule number 1 of the digital marketing or product strategy is understanding your audience’s needs and wants. Use attractive Call-to-Action buttons on your website and link them to Google Analytics. That will give you a better understanding of the number of your satisfied customers regularly.
Reliability:
If we think as a user, no one of us wants to browse a website that constantly crashes or redirects to different places. For a better impact of UI design, each button needs to have a specific place that meets users’ expectations. Otherwise, the connection between navigation and functionality with marketing strategy will become broken. That’s why working with a reputable professional web design company that knows about the user’s needs and wants is important. In this case, if you make the website difficult to navigate, then the customer will likely disappear forever from your site.
User Experience (UX) Elements:
After focusing on the User Interface (UI), User Experience (UX) is about how successfully a user can navigate your website. The User Experience focus includes the website content, speed, and responsive experience. UX elements may not be as apparent as UI elements. But they have an impact on your digital marketing strategy. Let’s take some examples for more understanding.
Mobile Friendly:
Most of the user traffic comes from mobile devices. Websites that don’t make a responsive or mobile-friendly website lose over 50% of the potential user base. If you don’t want to lose more than half of your potential customers, it’s important to have a reliable, modern, up-to-date, and working desktop and mobile version. Having a website without mobile friendliness makes your products look outdated. Users can easily subscribe, purchase, and send emails from their smartphones, which enhances their credibility.
Website Speed:
According to some surveys, 47% of users expect a website should load in two seconds. They think 5 seconds is too slow. If a user visits a website and finds it seems like a slow one, they bounce back. Be sure about your effective website speed. Sometimes the issue is not on your end; it could be that your customer’s internet connection is not good. But if the user leaves the site instantly, it will kill your marketing strategy. For better speed of your website, try to reduce the amount of data that is not in use. Also, reduce pictures and video effects on the front page.
Website Content:
As a rule of thumb, in the blogging world, the customer is king, and the content is queen. The content present on the website is a brilliant way to market your business and stand out from the competitors. Because people come to your website from your writing. Creating and delivering content to another industry is called content marketing, and it’s an easy way to sell something with the help of written words.
Final Thoughts:
“UI and UX design” is a term that refers to the design of a website based on user interface and user experience. It’s making a huge impact on digital marketing strategy in different ways. If you want more insight Impacts of UI and UX into your digital marketing strategy, Get in touch with the cross-functional UI and UX design team at InCreate Technologies and with digital marketing experts to discuss your needs.
