Online Book Store - SEO Case Study | inCreate Technologies

Overview

The online bookstore project aimed to attract more visitors to its website by improving its visibility on search engines like Google and initially, it had about 210 clicks per day. To achieve this, the team focused on making the website more attractive to search engines by including in-depth keyword research, content refinement, technical site enhancements, and strategic link-building initiatives. After implementing these changes, the daily clicks increased to 1006, showing a big improvement. This case study shows how these changes helped the bookstore get more online attention.

Objective

To increase organic traffic and improve visibility, thereby increasing overall sales

Approach

The approach for improving the online bookstore’s SEO involved a multi-faceted strategy to enhance its visibility and relevance in search engine results. This encompassed several key elements.

SEO Topic Research: Identified relevant keywords and topics with high search volume but low competition, focusing on long-tail keywords related to books, authors, and genres.
Content Optimization: Updated existing content and added new content to target identified keywords effectively while maintaining quality standards.
Technical SEO Audit: Conducted a comprehensive audit to identify and resolve issues hindering performance, including optimizing site speed and enhancing site structure.
On-Page SEO: Implemented on-page techniques such as optimizing images, improving internal linking, and ensuring mobile-friendliness for enhanced user experience.
Off-Page SEO: Secured high-quality backlinks from reputable websites in the literary and publishing industry to enhance authority and relevance.
Monitoring and Analysis: Utilized tools like Google Analytics to track traffic and keyword rankings, enabling continuous monitoring and adjustment of SEO strategies

Results

Traffic Growth: Witnessed a remarkable increase in daily traffic from 210 to 1006 clicks, and monthly traffic increased from 6000 to 25K+, reflecting a growth rate of approximately 380%.

Keyword Rankings: Achieved improved rankings for targeted keywords, with many reaching prominent positions on search engine results pages (SERPs).

User Engagement: Enhanced user engagement metrics such as time on site and pageviews per visit, indicating improved site relevance and usability.

ROI: Experienced a higher return on investment (ROI) as the increased traffic translated into more book sales and engagement with the website content