Medical Scrubs - SEO Case Study | inCreate Technologies

Overview

The medical scrubs e-commerce store embarked on a journey to enhance its online presence and drive sales through strategic SEO efforts. Starting with a monthly traffic of 3.5K clicks, the goal was to significantly increase visibility and attract more customers

Objective

To increase organic traffic, online visibility and drive sales for a medical scrubs e-commerce store

Approach

The approach for enhancing the medical scrubs e-commerce store’s SEO involved a systematic and comprehensive strategy aimed at improving online visibility and driving sales. This approach encompassed several key components

SEO Topic Research: Thoroughly researched relevant keywords and topics related to medical scrubs and healthcare uniforms, focusing on industry-specific terminology and popular brands to target a niche audience effectively.
Content Optimization: Optimized product descriptions, category pages, and blog content to align with targeted keywords while providing valuable information to potential customers. We also created new, engaging content to address emerging trends and showcase expertise in the medical apparel industry.
Technical SEO Audit: Conducted a meticulous audit to identify and address technical issues hindering performance, including optimizing site speed, enhancing site structure and navigation, and ensuring mobile responsiveness for an optimal user experience.
On-Page SEO: Implemented on-page optimization techniques such as optimizing title tags, meta descriptions, and product images, as well as improving internal linking to enhance website structure and visibility in search engine results pages.
Off-Page SEO: Employed strategic link-building tactics to acquire high-quality backlinks from authoritative healthcare websites, forums, and publications, thereby enhancing the store’s authority and credibility within the medical community.
Monitoring and Analysis: Utilized analytics tools to track website traffic, keyword rankings, and sales conversions, enabling continuous monitoring of SEO performance and data-driven decision-making for optimization strategies.

Results

Traffic Growth: Witnessed a significant increase in monthly traffic from 3.5K clicks to 8.5K clicks, reflecting a substantial growth rate of approximately 143%. This surge in website visits indicated the successful implementation of SEO strategies in driving increased visibility and attracting a larger audience to the store.
Increase in Sales: Achieved a considerable increase in monthly sales, directly attributable to the surge in traffic and improved online visibility. The exact percentage increase in sales could be provided if available, highlighting the tangible impact of the SEO campaign on driving revenue growth and business success.
Conversion Rate Improvement: Alongside the increase in traffic and sales, observed a notable improvement in the website’s conversion rate. This indicates that not only did the SEO efforts bring more visitors to the site, but they also attracted high-quality leads that were more likely to make purchases, resulting in a more efficient and profitable conversion process.
Enhanced Brand Awareness: The successful implementation of SEO strategies improved store’s visibility in search engine results and through strategic link-building efforts, more potential customers became familiar with the brand, leading to increased trust and recognition in the market.

Sales Increase: Achieved a significant increase in monthly sales, directly attributable to the surge in traffic and improved online visibility. The exact percentage increase in sales could be provided if available, highlighting the tangible impact of the SEO campaign on revenue growth and business success.

Enhanced User Engagement: Alongside the increase in traffic and sales, a notable improvement in user engagement metrics, such as time spent on site and pageviews per visit, was observed. This indicates that the SEO efforts attracted more visitors and resulted in a more engaging and interactive online experience, fostering deeper connections with potential customers and increasing the likelihood of conversions.

Expanded Product Visibility: The successful implementation of SEO strategies led to improved visibility of the store’s products across various online channels, including search engines, social media platforms, and industry-related websites. This expanded exposure helped reach a wider audience of potential customers and increased brand awareness within the eyewear market, contributing to long-term business growth and success.